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The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and in particular to encourage and foster:

• The development of acquaintance as an opportunity for service
• High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the fignifying of each Rotarian's occupation as an opportunity to serve society
• The application of the ideal of service in each Rotarian's personal, business and community life
• The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service

From the constitution, Article II, Rotary International